Playboy enters the CBD space with new product lines and a sexual wellness hub

Playboy is getting into the CBD space as the events of 2020 continue to prey on consumers’ wellbeing.

CBD by Playboy is the 66-year-old company’s first line of CBD products that aims to enhance intimacy and boost sexual wellness. The line includes three different items: An arousal spray for $45, intimacy warming gel for $47 and a bath bomb goes for $15.

Each product uses a base of cannabidiol (CBD), the compound found in hemp plants which does not produce the same psychoactive effects of weed. Research has found that CBD—as well as a healthy sex life—helps combat a number of ailments like stress and anxiety.

The intimacy gel is made with a water-soluble CBD powder, along with Maca root and goat weed. The arousal spray, designed for women, contains hemp oil, Kava and Vitamin B3. And the bath bomb is made with hemp oil, essential oils and rose petals.

The products, which work to heighten sensual experiences, are intended to fix what the company calls an “orgasm gap.” Playboy points to a 2016 study published in the journal Archives of Sexual Behavior that found that while 95 percent of heterosexual men reported that they usually or always orgasm during sex, only 65 percent of heterosexual women reported they do.

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