Episode 56: Using Google: Driving Sales Through SEO Optimization & Google’s Free Tools

If you’re not using Google’s free tools to drive business to your brand, you’re leaving money on the table. Join my guest today, Micala Wright, a content strategist and published author, as we talk through:

  • WHY all food businesses – regardless of size – should be on Google

  • The four ways to increase your SEO to gain better ranking in online search results

  • How to claim and optimize your “My Business Page” on Google to gain higher sales

  • The importance of using Google Analytics (it’s free!) and the key step in setting it up for your food business

On today’s show, Macala also mentioned the following resources: Neil Patel, Moz, Search Engine Journal, and Google’s Webmaster blog for SEO, and so that you can stay on top of core algorithm changes.

She also recommended that everyone claim their Google “My Business” page, found here. If you want to get tactical and learn how to effectively do this, you can head here.

To keep in touch with Macala, find her website here, her LinkedIn profile here, or Instagram here. Grace, Grit & Wit can be found here.

This episode is sponsored by my Retail Roadmap! It’s more important than ever to know what it takes to get ON the retail shelf, and have high sales once you’re there. Find my free, nine-step guide to building a brand that flies off the shelf by clicking here.

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