The list was determined by an algorithm that factors engagements with the features of the format: total reach and clicks.
The Google-owned video site said the number of active advertisers using its direct-response video solutions soared 260% in 2019 versus 2018, pointing to the format’s prominent calls to action, headline text overlays and end screens.
TrueView for Action ads can be optimized for actions such as driving web traffic, leads or online sales.
The top 10 were:
- Save Your Skin With Dr. Squatch Soap, Dr. Squatch Soap Co.
- How much can you save with Honey? Let’s find out, Honey
- Get the GS10, Sprint
- Outlander Episodic Scene Clip, Stamp
- The Stranger | Official Teaser | Quibi, Quibi
- Are You Ready to Try Grammarly?, Grammarly
- Dave – FX on Hulu – S1 Promo, Hulu
- Onewheel: Built to Destroy Boredom, Onewheel
- How to charge 2 devices in the woods on a cloudy day, 4Patriots
- FY20 Enterprise Google Video Cole+Family Donate Now EL Long Form, St. Jude Children’s Research Hospital