Many years in the past, when Ray Hendrickson and his brother started an organization that sells and distributes Christian books, motion pictures and music, he couldn’t have foreseen that he would sooner or later have to alter the enterprise’ title due to marijuana. However that’s precisely what occurred.
You see, the Massachusetts-based firm was initially generally known as Christian Ebook Distribution – a superbly correct title. However as our readers have already surmised, the corporate’s title abbreviates to CBD – identical to cannabidiol, the non-intoxicating compound in cannabis.
With the recognition and availability of cannabidiol rising day-after-day, Hendrickson says that issues have simply gotten too complicated, with would-be CBD shoppers calling his enterprise trying to purchase the cannabis extract:
“An individual might name up and say, ‘Hey, I’m searching for my order,’” Hendrickson informed The New York Occasions. “It’s like, ‘What did you order?’ ‘Oh, I ordered gummies.’ ‘You don’t have the precise firm.’”
“The issue is the opposite CBD is simply so widespread at this cut-off date that it simply type of overwhelms our model,” Mr. Hendrickson mentioned.
So Hendrickson took motion by rebranding the corporate from Christian Ebook Distribution to the less complicated ChristianBook – although cbd.com will nonetheless take you to their website.
We hope that Hendrickson and his workers do not need to put up with annoying calls anymore, although it appears he takes all of it in stride. He informed the Occasions a narrative about an ungainly drive together with his mother: “She noticed an indication that mentioned ‘CBD bought right here.’ I used to be like, ‘No, mother. That’s not us.'”