DENVER — Shawna Seldon McGregor introduced as we speak the formation of Maverick Public Relations, a Denver-based communications consultancy that focuses on biotech, well being & wellness, agribusiness, sustainable applied sciences, renewable vitality, associations, media and cannabis industries.
“Within the ever-evolving worlds of journalism, content material creation and advertising, Shawna is an modern, valued and trusted communications skilled,” stated Nancy Whiteman, Founder & CEO, Wana Manufacturers. “Her integrity when working with journalists, capability to teach via storytelling strategies, in addition to being a highly-respected supply for sources, has made her a worthwhile accomplice of the Wana group since Day 1.”
As founding father of Maverick Public Relations, McGregor supplies massive company experience with the hands-on consumer service of a seasoned communications skilled. Media relations, media coaching, thought management growth, content material creation and response methods are among the many providers she affords.
“Our work at Maverick Public Relations is predicated on a ardour for the position journalism has in a globally-connected world that features on a 24-hour information cycle,” McGregor stated. “It has been an honor to work in a few of the most compelling and dynamic startup sectors, together with renewable vitality, sustainable applied sciences, agri-business and natural, dot com and media.”
Maverick Public Relations has already been listed amongst the simplest cannabis PR corporations of 2019, based on Inexperienced Market Report. McGregor has been named a prime PR professional by MG journal (June 2017), Civilized (January 2018) and Hashish Trade Journal (December 2017). In 2016, she accepted the Cannabist Award for finest company for work within the cannabis trade. In 2003, Shawna was named to PR Information’ checklist of “15 To Watch.” McGregor has a certificates in Repute Administration from the Public Relations Society of America.
“Shawna searches tirelessly for alternatives that can permit her shoppers to share data and repair via applicable media channels. She is a severe and measured communications skilled, and her expertise and data of the media panorama has supplied me with distinctive alternatives to teach the general public on the details round CBD,” stated Dr. Murdoc Khaleghi, Senior Medical Advisor, Elevate CBD.
“Shawna’s experience in public affairs has helped Useful resource Innovation Institute amplify its message and attain its goal audiences. She works strategically to leverage each alternative with a toolkit of techniques completely honed for our wants,” stated Derek Smith, Govt Director, Useful resource Innovation Institute.
Earlier than establishing her personal consultancy, McGregor spend almost twenty years at The Rosen Group, the place she served as Senior Vice President. After becoming a member of the New York Metropolis-based agency in 1999, she established TRG’s Denver workplace in 2012 and have become often called one of many first public relations professionals working within the authorized cannabis trade. She started her profession at Porter Novelli’s pharmaceutical apply in New York Metropolis.
For extra info or to schedule an interview, please contact [email protected]
About Maverick Public Relations
Maverick Public Relations is a boutique communications consultancy targeted on offering massive company expertise with excellent consumer service. Choices embody public relations, media coaching, investor relations, content material growth, thought management growth, talking engagements, response technique/disaster administration and occasion help. Proceed the dialog on LinkedIn and Fb.