International strategist leads branding, advertising and innovation for portfolio of trusted CBD-infused merchandise
TELFORD, Pa. (Might 30, 2019) — Axcentria Pharmaceutical, the mother or father firm of Elevate CBD, has named Cindy Blum Vice President of Advertising. Blum is accountable for main the branding, advertising and innovation for Elevate CBD with a imaginative and prescient of greater than doubling gross sales in 2019. She relies out of Chicago.
With almost 20 years of expertise working in massive matrix organizations in addition to extra nimble environments, Blum has been profitable in creating and constructing manufacturers with emotional shopper connections, producing demand-driven innovation pipelines, managing worthwhile development, and championing channel, course of and group improvement.
“Cindy has a consumer-first method, and a confirmed observe report of defining model visions and built-in advertising plans that drive elevated model share. Her collaborative work ethos is a pure match for Elevate CBD’s pharmaceutically produced, ever-expanding line of wellness merchandise,” stated Paul Litwack, Chief Govt Officer of Axcentria Prescribed drugs.
Blum joins Elevate CBD from the place of International Model Director at Kellogg’s, the place she drove shopper relevancy by means of positioning, design, fairness and innovation efforts supporting Particular Ok cereal, snacks and meals throughout the globe. Beforehand she served as Advertising Director at Glanbia Efficiency Diet, the place she achieved gross sales and distribution development for a number of manufacturers and channels by implementing strategic visions, trendy advertising methods and new product innovation.
Blum served as Senior Advertising & Innovation Supervisor at PepsiCo, the place she launched new packaging, innovation and promoting for the juice portfolio. She additionally managed shopper advertising efforts for all PepsiCo drinks, serving to elevate visitors and gross sales at Walgreens and CVS. As Senior Affiliate Model and Innovation Supervisor at Unilever, Blum oversaw model re-launch and innovation initiatives for Dove Hair Care. Previous to her advertising roles, Blum led promoting efforts at BBDO and J. Walter Thompson, working with Wm. Wrigley Jr., Co. and Ford Automotive. Blum has a Grasp of Enterprise Administration and Bachelor of Science in Advertising from DePaul College.
“Main advertising and innovation for Elevate CBD is extremely thrilling. With Axcentria’s pharmaceutical experience, retailers’ belief within the model, and a sensible advertising method, the expansion potential of this quality-driven model is limitless. Elevate CBD will assist hundreds of thousands of individuals get again to dwelling by means of attainable wellness options,” Blum concluded. In Blum’s first two weeks with Elevate, she has centered on driving visitors and trial at CVS. CVS started distributing Elevate Ache Aid Lotions in April. Blum is activating geo-targeted cellular advertisements, a programmatic digital coupon marketing campaign, an Elevate CBD-exclusive in-store digest, social media and influencer efforts.
Elevate Hemp Extract CBD merchandise have been developed for people on the lookout for a robust method to handle well being and wellness issues equivalent to muscle soreness, joint ache, aches and strains, arthritis ache, stress, nervousness and sleeplessness. In 2018, Elevate entered an unique partnership to develop into the official CBD sponsor of Spartan, the world’s largest impediment race and endurance model, and now the co-branded CBD ache reduction cream will be discovered within the nation’s largest pharmacy and grocery chains.
Elevate CBD merchandise are manufactured to pharmaceutical requirements in a cGMP FDA registered facility with Full Spectrum Hemp Extract, not isolate. Examined to make sure Hemp Extract efficiency, no overseas elements and no microbial contamination, Elevate CBD merchandise present Certificates of Evaluation with every manufacturing lot and are coded for traceability. Elevate is the one CBD firm offering six supply codecs together with Cool and Warmth Remedy Muscle Ache Aid Lotions; Gum; Drops and Tinctures; Capsules; Oral Sprays and Dissolvable Strips.
For extra info or to schedule an interview, please contact Shawna McGregor at[email protected] or 917-971-7852.
About Elevate CBD
Developed by Axcentria Pharmaceutical, Elevate® CBD delivers a large spectrum of mind-body well being advantages because it targets the physique’s endocannabinoid receptors. Choosing the proper Hemp Extract makes all of the distinction in its effectiveness. Elevate CBD merchandise start with full-spectrum CBD and are pharmaceutically produced and examined in our FDA-registered cGMP facility, so there are not any issues about purity or security. Elevate Hemp Extract CBD merchandise can be found in a number of varieties to be used all through the day or night time, whether or not at residence, at work or on the go. Elevate CBD merchandise embody Elevate Ache Aid Cream, Elevate CBD Gum, Elevate CBD Drops,Elevate CBD Gentle Gelcaps, Elevate CBD Oral Spray, Elevate CBD Dissolvable Strips. Go to ElevateCBD.com for extra info and retailer places. Be a part of our mailing listing. Proceed the dialog on Instagram, Fb and Twitter.